So, I was talking earlier about re-testing Awasu's support for synchronizing with other feed readers, which meant logging into Google Reader, Bloglines and Gregarius for the first time in ages to set up some test feeds and make sure everything was working OK. The new Google Reader looks nice but I was horrified to see how many ads were being pushed out in the feeds.
You see, that's because I don't ever get them in Awasu. It has a built-in ad-blocker that replaces them with a small "content removed" icon (to let me know that something's been removed, although even this can be disabled) so all I end up seeing is the actual feed content
OK, I admit this is a slightly unfair comparison since my Awasu feed is configured to use compact presentation, designed for feeds that don't provide item descriptions, so here's the same feed with this feature turned off (and the "content removed" icons highlighted).
Still quite a difference.
You can see that two things have been removed, the huge ad and the FeedFlare links  that FeedBurner insert into most of the feeds they serve.
This is obviously a blatant plug for Awasu but if you find these ads and extra gunk inserted into your feeds as annoying as I do, check out the Advanced and Professional versions of Awasu. The Advanced Edition will let you set up your own ad definitions while the Pro Edition will regularly download definitions from our servers so your ads will just auto-magically disappear by themselves 😎
By sheer co-incidence (no, really!), the developer of another popular feed reader is right now talking about putting ads into the feed reader program itself and his customers are, predictably, going batshit. Nick seems to be trying to do it as unobtrusively and tastefully as possible and I certainly sympathize with him but you can also understand how people who paid for the software (before it went free) feel a bit hard done by.
What's a poor feed reader developer to do?
 FeedFlare links are irrelevant to Awasu users since we have Send-To tools that do the same thing and more importantly, are under your control i.e. you get to choose what links are available, not FeedBurner.