Awasu » Ads, begone!
Sunday 14th December 2008 10:11 AM [General]

So, I was talking earlier about re-testing Awasu's support for synchronizing with other feed readers, which meant logging into Google Reader, Bloglines and Gregarius for the first time in ages to set up some test feeds and make sure everything was working OK. The new Google Reader looks nice but I was horrified to see how many ads were being pushed out in the feeds.

You see, that's because I don't ever get them in Awasu. It has a built-in ad-blocker that replaces them with a small "content removed" icon (to let me know that something's been removed, although even this can be disabled) so all I end up seeing is the actual feed content :clap:

This is what my Slashdot feed looks like in Awasu.


This is what it looks like in Bloglines (with the ads highlighted).

Holy cow! :blink:

OK, I admit this is a slightly unfair comparison since my Awasu feed is configured to use compact presentation, designed for feeds that don't provide item descriptions, so here's the same feed with this feature turned off (and the "content removed" icons highlighted).

Still quite a difference.

For a more realistic example, this is a single feed item from the Ars Technica feed as it appears in Bloglines.

And the same thing in my Awasu.

You can see that two things have been removed, the huge ad and the FeedFlare links [1] that FeedBurner insert into most of the feeds they serve.

Here it is in Awasu with the ad-blocker turned off.

Yuk :bah:

This is obviously a blatant plug for Awasu but if you find these ads and extra gunk inserted into your feeds as annoying as I do, check out the Advanced and Professional versions of Awasu. The Advanced Edition will let you set up your own ad definitions while the Pro Edition will regularly download definitions from our servers so your ads will just auto-magically disappear by themselves 😎

By sheer co-incidence (no, really!), the developer of another popular feed reader is right now talking about putting ads into the feed reader program itself and his customers are, predictably, going batshit. Nick seems to be trying to do it as unobtrusively and tastefully as possible and I certainly sympathize with him but you can also understand how people who paid for the software (before it went free) feel a bit hard done by.

What's a poor feed reader developer to do? :wall:


[1] FeedFlare links are irrelevant to Awasu users since we have Send-To tools that do the same thing and more importantly, are under your control i.e. you get to choose what links are available, not FeedBurner.

5 Responses to this post

I appreciate the ad-free Awasu experience. I'll don't mind paying for quality software. I appreciate all of the time and effort that you have put into Awasu, making it a powerful and easy-to-use product. Awasu works great in both 1) an interactive, live user, reading mode; and 2) thanks to the power of channel hooks, Awasu is equally great operating as an automated feed server. In the latter mode, inserted ads, as one of your competitors is trying to add, would rarely be seen by human eyes.

"…a blatant plug for Awasu…" don't worry; no one will accuse you of over promoting Awasu.

>>> I appreciate the ad-free Awasu experience.

To be honest, I've thought about putting ads (probably text-based) into the free version but haven't ever got to the point of even looking at the numbers to see if it's worth doing. Always been too busy working on the next version 🙄

"...I’ve thought about putting ads (probably text-based) into the free version..."

Seems reasonable for people who don't want to pay for Awasu.

"This comment was brought to you by..."

Taka, I am one of those users that paid for your competitors RSS reader software that is now running ads. I have been a loyal customer for years but with the recent changes in his software I am now looking for another reader replacement. I am on day 3 of Awasu Pro 2.4 (just downloaded rc2). First time with Awasu and I'm very impressed with the software. I'm still feeling it out, and getting familiar with it. I've read the online help and I'm using it. I'm greatful for the nice long trial period to really get a good feel for the program. So far, Awasu the BEST reader I have tested. To be honest, I'm surprised I never tried it before. My Laptop is running Vista Ultimate and Awasu is runing just fine on it. Thanks for Awasu!

>>> To be honest, I’m surprised I never tried it before.

I'd be the first to admit that marketing, and self-promotion in particular, is not really my strong point. kevotheclone wasn't joking when he said "no one will accuse you of over promoting Awasu." 😐

Once 2.4 gets booted out the door, I'm going to make a bit more of an effort to promote it, but feel free to spread the word yourself 🙂

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